AN INDEPENDENT LIFESTYLE & PUBLISHING BRAND

Less scrolling. More living.

OUTSIDE THE FEED makes thoughtful things for life beyond the screen, from memory journals and everyday objects to clothing that carries the philosophy into the real world.

Shop the collection See the editions

Choose 52 weeks or 26 weeks.

THE IDEA

Not everything worth remembering needs to be posted.

Some of the best parts of life never make it to a feed. A conversation you nearly forgot. A brilliant coffee. A walk that changed your mood. The people who made an ordinary week feel like your week.

OUTSIDE THE FEED makes physical things for those moments: journals to keep the memories, everyday objects to use and clothing to wear the idea. Different things, one shared belief, real life happens outside the screen.

THE FIRST JOURNAL

The Week That Was

One journal. One week at a time. A simple place to record what happened, what mattered and what you want to remember.

Discover The Week That Was →

52-week edition

A full year of weekly memories, with space to keep the ordinary details that become important later.

Shop 52 weeks ↗

26-week edition

Six months of the same thoughtful format, for a shorter commitment or a season of life worth keeping.

Shop 26 weeks ↗

SEE IT IN REAL LIFE

Made to be held, written in and kept.

Thoughtful paper goods become part of the ritual. The Week That Was is designed to be a physical place for the year, not another thing competing for your attention online.

OUTSIDE THE FEED journal editions and interior pages shown in a warm editorial product setting

01Write a little each week.

02Keep the details you might forget.

03Come back to them later.

WHY OUTSIDE THE FEED

Make room for the parts of life that do not need an audience.

We are surrounded by systems designed to keep our attention moving. OUTSIDE THE FEED is built around a simpler idea: some things become more valuable when they are lived, noticed and kept.

That is why our products are deliberately physical. Journals, clothing and everyday objects are made to be used in real life, not to ask for more of your attention on a screen.

The Week That Was is our first journal, but the idea reaches beyond the page: into what we wear, what we carry and the everyday rituals that make a life feel like our own.

Read: what is a weekly reflection journal? →

40 weekly journaling prompts →

How to reflect on your week in 10 minutes →

Introducing The Objects →

More than a T-shirt: wearing your values →

Christmas gifts for someone always on their phone →

OUTSIDE THE FEED Tote Bag →

WHY A JOURNAL?

Because real life is easier to forget than it feels.

Keep the small things

A weekly record helps the ordinary details stay visible.

Make memory tangible

A physical journal gives the year somewhere to live beyond a camera roll.

Build a ritual

A simple weekly rhythm can make reflection feel natural, not like another task.

THE COLLECTION

Explore our collection

OUTSIDE THE FEED is a lifestyle brand built around one idea: less scrolling, more living. Explore memory journals, clothing and everyday objects, thoughtfully designed to belong in the same more considered world. The collection will keep growing, but the philosophy stays the same.

Explore the collection ↗

QUESTIONS

Before you buy

What is The Week That Was?

It is a weekly memory journal for recording the moments, people and details that made up your week.

Which edition should I choose?

Choose 52 weeks for a full year of entries. Choose 26 weeks for a six-month version or a shorter starting point.

Where can I buy it?

The direct shop is on Shopify. Amazon is planned as an additional launch channel.

Is OUTSIDE THE FEED only about journals?

No. The Week That Was is the first product, but OUTSIDE THE FEED is growing beyond journals. Everyday objects are available through our Shopify store, with more to come.